by Smith, John
Images from magazines and colour supplements accompany a spoken text taken from 'Word Associations and Linguistic Theory' by Herbert H. Clark. By using the ambiguities inherent in the English language, Associations sets language against itself. Image and word work together/against each other to destroy/create meaning. - J.S. 'Associations is a straightforward rebus (a game in which words are replaced by pictures). But the text is so dense (contemporary linguistic theory) and the combination of visual puns so extensive that a simple, unique reading of the film is impossible.' - A.L. Rees. 'Unpacking 7 Films' programme notes.
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